Getting Started – Enter as much information as you can, don’t let a couple of items hold you up from submitting the form. And if we see something that in our opinion may not be the best choice for your business, we will communicate that with you.

It is very common to use your cell phone number.
You will have the option of changing your color option at no additional cost when the site is published for you to look at, and approve the layout.
Adding useful pertinent content, does help with giving more credibility to your business, and with SEO.
If you live in a very large population such as Los Angeles. It would be Los Angeles and these 5 districts / neighborhoods.