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Home Inspection Marketing and Branding

home inspection marketing

Marketing your business is hard work. Where do you find your audience? What information do they need? Where do you find the resources and materials you need?

Developing a long-term marketing strategy can be a challenge, especially when you're working in your business - inspecting homes, developing follow-up reports, paying invoices, etc.

It's easy to get off track with marketing, especially without the resources or a true plan in place. Pro-Sight's mentorship helps you identify your unique selling propositions, then market it to your ideal audience. It truly is the home inspection franchise alternative.

Marketing is a broad term that includes all the ways you plan to grow your business through exposure to your audience. There are many ways to do this, through printed materials, a website and social media pages, client gifts, promotional items, networking and offering value to those who might use your services.

But marketing doesn't work if it's not done with precision and with a clear goal in mind.

And unless you're paying someone to do your marketing for you, you need to spend time on staying up-to-date on marketing techniques and innovations. Marketing is what drives and grows your business, and without it, your business will not grow, and it will become stagnant. So what is a business owner to do?

Find some good resources for marketing information. There is so much information out there that it's impossible to digest it all. And when one website conflicts with the message on another website, confusion ensues. With a proven mentor who has been there and done that, you receive only the best practices available in home inspection marketing. You need someone to do the legwork for you and only share with you the strategies that will give you the biggest bang for your buck.

The reality is that not all marketing tools work for every industry. As a home inspector, you have a clear audience: First and foremost, the real estate agent. You need to stay top-of-mind so they turn to you first when they need an inspector. And because your audience is so clear, the tools you use are going to be very different from the tools your accountant brother (or shoe store in the mall) uses.

Read and reread. Have you ever heard something and thought, "Oh, yeah! I already knew that" but you never actually utilized that information? That's because we can't remember everything. Sometimes we need to reread or relearn key information in order for it to "stick". So even if you've already read a marketing tip or book, try skimming through and reading it again. You just might surprise yourself at the takeaways you have the second time around.

Review your marketing plan regularly. Remember that marketing plan you wrote a while back? Be sure to check back on it. Reread it, ensure you're meeting your goals and implement new strategies to help you reach milestones in your business.

It's hard to remember it all, and no one expects you to become a marketing expert overnight.

It's also difficult to get it all done yourself, especially if you're starting from scratch. But you don’t have to. Pro-Sight Property Inspections Mentorship gives you exactly the resources you need, including templates to get you started. Find out more today!

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